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Tuesday 29th October 2019
Welcome back, Jacob!
  • DestinationCore Advanced
  • jacobbaileygroup.com

DOWNLOAD REPORT Insights Overview for October 2019

YOUR DESTINATIONSCORE Beta

61

/100

Not bad but it looks like you could be doing better. Review your channel scores to see which areas need improvement.

HOW DO WE CALCULATE YOUR DESTINATIONSCORE?


DestinationScore is an Engagement rating, calculated by collecting data across a range of metrics which measure the levels of interaction between consumers and your BID across all key online channels - on your website, through social media and via email marketing.

In our model, each metric has been assigned a weight (on a scale 1-10) to reflect its relative importance to consumer engagement, and each of its levels has been assigned a further weight (on a scale 0-10) to reflect its relative strength of association with engagement.

At the end of any measurement period, using observed data in the period on all the metrics, our Engagement Index is computed by summing the products of each metric’s weight and the weight associated with its observed value in the period.

The Engagement Index has then been normalised to give a result in the range 0-100.

VISITS

13,993

Last Month: 540

77 % NEW USERS

23 % RETURNING USERS

PAGES VIEWED

30,720

Last Month: 1,080

2.20 AVG PAGES PER SESSION

2.58 AVG PAGES PER USER

BOUNCE RATE

50.41%

AVG SESSION

1.62 mins

#1 PAGE

This is the most visited page on the site for this month.

What's On In Ipswich - Upcoming Events, Festivals, Shows & Gigs

YEAR-ON-YEAR ANALYSIS

Click on an item in the chart legend to show and hide that data set from the graph for easier comparison.

FACEBOOK

16,472

LIKES

267 NEW LIKES

207 TALKING ABOUT

TWITTER

10,057

FOLLOWERS

651 FOLLOWING

4,087 FAVOURITES

10,462 TWEETS

INSTAGRAM

5,570

FOLLOWERS

608 POSTS

388 FOLLOWING

EMAIL (MAILCHIMP)

1,726 SUBSCRIBERS

+2 NEW SUBSCRIBERS

Star Star Star Star Star LIST RATING

DESTINATIONSCORE OVERVIEW October 2019

DestinationScore is an Engagement rating, calculated by collecting data across a range of metrics which measure the levels of interaction between consumers and your BID across all key online channels - on your website, through social media and via email marketing.

YOUR DESTINATIONSCORE Beta

61 /100

Not bad but it looks like you could be doing better. Review your channel scores to see which areas need improvement.

DestinationScore 6 Month Trend

Click on an item in the chart legend to show and hide that data set from the graph for easier comparison.

HOW DO WE CALCULATE YOUR DESTINATIONSCORE?


DestinationScore is an Engagement rating, calculated by collecting data across a range of metrics which measure the levels of interaction between consumers and your BID across all key online channels - on your website, through social media and via email marketing.

In our model, each metric has been assigned a weight (on a scale 1-10) to reflect its relative importance to consumer engagement, and each of its levels has been assigned a further weight (on a scale 0-10) to reflect its relative strength of association with engagement.

At the end of any measurement period, using observed data in the period on all the metrics, our Engagement Index is computed by summing the products of each metric’s weight and the weight associated with its observed value in the period.

The Engagement Index has then been normalised to give a result in the range 0-100.

DESTINATIONSCORE | GOOGLE ANALYTICS FOR October 2019

We have analysed your Google Analytics data and identifed the key areas of Intent and Usage that we then score based on key metrics. You can see the output of this below and commentary around any actions that you amy take as a result.

Overview

47 /100

Based on our analysis of your Google Analytics data users are showing an ok level of engagement with your content. There's room for improvement, take a look at the sub metric scores below to see where you can improve.

6 Month Trend

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Intent

0 50 100

Visitor views of a business page

Visitors don't seem to be viewing your business pages. Get in touch with us for advice on ways to improve - info@destinationcore.com.

Visitor views to an offer related to a business

Visits to the offers pages could be improved.

Outbound clicks from a directory listing

Wow! A perfect score, nice work.

Usage

0 50 100

Number of pages per session

Your DestinationCore site is getting an average amount of visitors.

Average session duration

Users are spending a really healthy amount of time on the site.

DESTINATIONSCORE | SOCIAL FOR October 2019

We have analysed your social media data and identified areas of engagement that we then score based on key metrics. You can see the output of this below and commentary around any actions that you amy take as a result.

Overview

38 /100

Based on our analysis of your social media channels, your are getting an average level of engagement with your posts from your followers and fans. There's room for improvement, take a look at the sub metric scores below to see where you can improve.

6 Month Trend

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0 50 100

Facebook Page Engagement

Posts from your page are receiving some engagement, but could be better.

Tweet Engagement

Your tweets are not being engaged with as well as they should be. Get in touch with us for advice on ways to improve - info@destinationcore.com.

Instagram Post Engagement

Your posts are receiving some engagement, but could be better.

DESTINATIONSCORE | EMAIL FOR October 2019

We have analysed your email marketing data and identified areas of engagement that we then score based on key metrics. You can see the output of this below and commentary around any actions that you amy take as a result.

Overview

95 /100

Based on our analysis of your email data your subscribers are engaging well with emails. Look for the small refinements by analysing the charts below.

6 Month Trend

Click on an item in the chart legend to show and hide that data set from the graph for easier comparison.

Email Key Metrics

0 50 100

Click-through Rate

Your click-through rate is very good.

Open Rate

Your open rate is very good.

List Quality

Your subscribers are really engaged with your email marketing.

DOWNLOAD REPORT Google Analytics Overview for October 2019

USAGE

Powered by Google Analytics
Choose a data range:

Click on an item in the chart legend to show and hide that data set from the graph for easier comparison.

Powered by Google Analytics

Click on an item in the chart legend to show and hide that data set from the graph for easier comparison.

VISITS

13,993

Last Month: 540

77 %

NEW USERS

23 %

RETURNING USERS

BOUNCE RATE: 50.41 %

AVG SESSION (mins): 1.62

PAGES VIEWED

30,720

Last Month: 1,080

2.20

AVG PAGES PER SESSION

2.58

AVG PAGES PER USER

% of visits from Organic Search:

69%

Last Month: 63%

Top performing search terms:

  • ipswich
  • what's on ipswich
  • ipswich shopping
  • all about ipswich
  • whats on in ipswich
  • stuff happening in ipswich this week

THIS FEATURE IS COMING SOON

INTENT

The three graphs below track the actual page views for the Business Directory, Events and Offers against a benchmark of visits that your DestinationCore site should be receiving in those sections.

BUSINESS DIRECTORY INTENT

Target Visits (50%)

Actual Visits (17%)

EVENTS INTENT

Target Visits (50%)

Actual Visits (12%)

OFFERS INTENT

Target Visits (5%)

Actual Visits (3%)

TOP LEVY PAYERS (by page view)

TOP EVENTS (by page view)

TOP OFFERS (by page view)

TOP OUTBOUND CLICKS

VISITOR LOCATIONS

Visitor Hotspots

The graph above shows hotspots of visitor locations. The red areas represent a more concentrated amount of visitors to the website from that location.

Top Locations

This visualisation splits the top five origin locations of visitors to the website by Sessions (in orange) and Page Views (in magenta).

DOWNLOAD REPORT Social Media Overview for October 2019

Click on an item in the chart legend to show and hide that data set from the graph for easier comparison.

FACEBOOK

View Facebook Insights
16,472

LIKES

267 NEW LIKES

207 TALKING ABOUT

TWITTER

10,057

FOLLOWERS

651 FOLLOWING

4,087 FAVOURITES

10,462 TWEETS

INSTAGRAM

5,570

FOLLOWERS

608 POSTS

388 FOLLOWING

SOCIAL ENGAGEMENT

FACEBOOK POST ENGAGEMENTS

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TWITTER TWEET ENGAGEMENTS

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INSTAGRAM POST ENGAGEMENTS

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DOWNLOAD REPORT Email Marketing Overview for October 2019

LIST SNAPSHOT

LIST HISTORY

SUBSCRIBER LOCATIONS

Subscribers in
26
countries!

  • United Kingdom
  • USA
  • Spain
  • France
  • Italy

Insights Archive

From here you can view or download data from previous months.

Users


Role

Name

Email Address

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Token Status

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Super Admin

Jacob Bailey

demo@jacobbaileygroup.com

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Active Revoke

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Admin

Will Wright

will@wearedecipher.com

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Inactive Generate New

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API

Insights API

insightsapi@destinationcore.com

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Request Support

Please use any of the options below to contact us should you need support with your Insights instance.

CONTACT DETAILS

Telephone: 01473 215 656 (8.45am to 5.30pm)

Email: support@destinationcore.com

CONTACT FORM